Monday, 10 February 2014

Song of the Week February 10th 2014


 
 
 
 
 
 
 
 
 
 
 
 
Song of the Week- I Want It All by Karmin, from the album Pulses

Truth be told when I first heard Karmin’s latest single I Want It All I thought the group had gone a little downhill, as the song didn’t quite capture my attention. Yet on subsequent listens the song has quickly become one of those tunes that I struggle to get out of my head. Lyrically the song focuses on singer Amy Heidemann singing of how this person gets her excited and how she just wants one more night with them, because she wants it all. The lyrics are simple but catchy with an easily accessible chorus, but the strongest part of the song definitely has to be the ‘da da da’ hook that underpins the song and which keeps you interested in the track the whole way through. Whilst the disco and funk tinged sound is a current trend at the moment, the song doesn’t feel like the group are just selling out to follow a trend, instead having a thoroughly sophisticated edge that is vibrant and fun to listen to. The songs disco pop sound also acts as the perfect production for Heidemann’s smooth vocals, which convey this sense of equal parts warm and sweet with equal parts flirty and confident to great effect. What’s more, the song also marks a nice variation in the group’s typical style in that the track lacks any rapping from Heidemann. But this isn’t a bad thing, as whilst Heidemann’s rapping is slick and fun, she also has a strong, charismatic voice, and so this song shows a different side of the group and perhaps highlights that their upcoming album Pulses will be filled with diversity. I Want It All isn’t what you would normally expect from Karmin, but it is really fun and just becomes catchier with every listen, and I just hope that the group keep this level of sophisticated, slick music going with the rest of their album.

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