Tuesday, 3 September 2013

Becky G- Play It Again E.P. Review



E.P- Becky G
 
Artist- Becky G


Becky G is one of the rising stars of the music world in the past couple of years, and seemingly brings a refreshing change of pace with her music as she provides us complex pop tunes that feel simple at heart and show off her prowess as an artist by emphasising how she is a really good singer and a really good rapper. Whilst she finishes her debut album and hooks up with a range of great producers and artists, the singer has both satisfied and tantalised her growing fan base by releasing a simple five track full E.P. Yet could this release actually be a bit troublesome and not live up to expectations, or is this going to be a I am so hungry for more set?

Track 1- Play It Again

The E.P.’s title track, Play It Again is a feisty but fun pop number from the young rapper that finds Becky telling us of how people are anticipating her album and how she is rocks in a variety of ways, wrapped around a firm pop chorus that acts the DJ to lift her spirits by playing her record. The song smartly shows of the singers knack for creating fast paced raps that show off her youthful spirit and agility, whilst also creating hooks that will grab the attention of the wider music market. At times her voice is helped a little too much from Auto Tune, but her light tone is perfectly complimented by the fast paced, feisty texture of her raps. The production of the track is also good if simple, with bouncy beats that a light synth notes that create a sound you can sort of chill to and sort of dance too.

3.5/5

Track 2- Can’t Get Enough (featuring Pitbull)

Can’t Get Enough is definitely the sets most radio friendly offering and would make a good song if she just wanted something that could definitely get played on Top 40 radio. Over bouncy dance beats that have a bit of a funky edge, the song finds Becky rapping and singing of how the music is so great and she can’t get enough, a message that is clichéd but very catchy in terms of the simple chorus. Pitbull provides a strong male rap counterpoint to Becky, and also nicely matches the singer in terms of highlighting both artists Latin American roots, most strongly heard before the final chorus. The song also shows off a little bit more vocal power from the young singer in terms of the final chorus, and so whilst it may be very commercial, it is also commercial pop done to a very good standard.

3.5.5

Track 3- Built For This

Taking things to a bit more of a typical rap orientated energy, Built For This features a fuzzy bass line and slightly aggressive sound that has more of a hip hop flavour, and takes the E.P. into slightly more of a feisty edge. The song finds Becky asking this boy if he is ready to be with her, because she is not sure if he can handle her. The lyrics just sadly come across as too clichéd and contrast too strongly with the tracks quite mature sound, as you can’t help seeing Becky as just a girl in terms of the lyrics. Her youth also comes across within her vocal delivering, which is good but not enough to make this enough of a catchy offering for the listener.

2.5/5

Track 4- Zoomin Zoomin

Zoomin Zoomin keeps the record on the same, slightly more urban edge that Built For This, displayed, but the strong pop chorus comes back into play here, and so things feel a bit fresher and less trying to be something that the star can’t quite pull off. The song finds Becky telling this guy to just slow down, because he just needs to treat her right and win her love. The song has a positive message that is built around a strong pop chorus, and will be something that will definitely make the singer appeal to mums of young girls who wish to instill such sentiments into their daughters. The songs production melds together this feisty, hip hop flecked, fuzzy bassline with some light pop synths, creating a sound that nicely shows of the singers various influences without sounding annoying, whilst Becky is just vocally strong throughout the track.

3.5/5

Track 5- Lovin’ What You Do

Ending the track with Lovin’ What You Do is a little bit of a safe way to end the record, but the down tempo love song shows off a softer side of the singer and also highlights that she is also just as accomplished just singing as she is rapping and singing. The heavy bass and light piano and synths creates this euphoric sound that nicely elevates the emotion of the song, as Becky tells this boy of how she loves that he does all these things and makes her feel great. Whilst Auto Tune can undeniably be heard here, the effect is just on the right side to not be annoying, and just gives an edge to the song that gets you wrapped up in the tender atmosphere of the track, making this a truly lovely song to finish on.

3.5/5

Final Review 

Play It Again might be a bit of way for the singer to just appease people as she takes time with her debut album, but the E.P. is great in showing of the young stars skills and highlighting how she can make really catchy songs. Bar one track the E.P. is really solid, with strong pop hooks and feisty raps that feel fresh and new. Perhaps the sound could be a bit more inventive, and the singers raps could be a bit stylistically variant, but in any case this just highlights that as a young artist she might really stand a chance of placing a strong foot in the wider music market, commercially and perhaps critically.

7/10

Best Track- Can’t Get Enough (featuring Pitbull)

Worst Track- Built For This

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